Developing an effective elevator pitch can help you reach a potential customer anywhere, anytime.
Imagine you had a potential investor stand next to you and you had the length of an elevator ride to sell them on your idea. What would you say? While it is unlikely that you will actually run into them on the elevator, many investors are busy people and can only spare about thirty seconds to listen to your idea, so it pays to practice your elevator pitch before you find yourself in this predicament. Here are a few tips on how you can craft the perfect elevator pitch.
- Write It All Down
The first step in creating an elevator pitch is getting your ideas down on paper. Seeing the words written on the page can help you spot redundancies and gaps. You should know the benefits that your business will provide and your elevator pitch should invite further conversation.
- Identify a Problem, Offer a Solution
Identifying a problem that most people have, and then demonstrating how your business will provide a unique solution is called value proposition. Your value proposition should explain how your method or product is better and different from that of your competitors.
Practice makes perfect. Stand in front of a mirror and practice your elevator pitch to yourself. This will allow you to see how you look like when presenting your elevator pitch and correct any motions or expressions that take away from your main point. You can also record yourself and watch yourself on the big screen.
- Ask for the Sale
Always be prepared with a number of printed marketing materials like a business card, brochure and/or product sample. Present them with a professional and lasting impression and ask for the sale. The worst that can happen is they say “no”–you do not want to regret not asking.