Julie Samson, M.A., is the director of Santa Barbara County’s Small Business Development Center and the Scheinfeld Center for Entrepreneurship and Innovation at Santa Barbara City College. She also serves as deputy sector navigator for global trade and logistics in our region.
Julie oversees partnership development and outreach, capacity building for the region’s small business service offerings, and is responsible for effective program outcomes in regional business growth, entrepreneurship, and overall economic impact. With over 20 years’ experience as a small business owner, she specializes in simple, lean, efficient startup and operations for micro-enterprises. She also helps service providers develop proprietary offerings for a competitive edge.