Sales Survival Tactics

Sales is the lifeblood of a business. Many businesses with great-looking business plans go out of business because they fall short on sales. Here are some sales survival lessons:   Sales often take longer than you expect. Even if you give a great sales presentation, you may find that your prospect needs to go through channels requiring additional presentations or has to wait for a new budget cycle before approving the purchase. Always Read More

Hiring Your First Employee

Your small business is taking off and you're ready to hire some help. Learning how to craft the right job description, understanding the difference between exempt and non-exempt employees and managing the mandatory paperwork needed to comply with applicable state and federal requirements can be daunting. Here are eight steps to making sure you know the regulatory requirements before you start staffing your business.   Step 1. Obtain an Read More

Attracting new customers

Once you’ve defined your market, how do you attract new customers and convert them into new business? Below are some tips to assist you with strategies for attracting new customers. REVIEW YOUR TARGET MARKET: Finely tune your target customer by placing them into groups with similar needs so you can align your products/services to fit those needs. The more you identify applicable categories, the more areas available to approach or create Read More

10 Tips for Successful Networking

Despite the dominance of social media, nothing replaces in-person networking. You can’t share a firm handshake or see a sincere smile flashed in response on social media.  But effective networking requires work. Here are 10 tips intended to make your networking as effective as can be.   BE GENUINE. Remember, your goal is to build relationships that will be helpful to both you and those with whom you network. That requires honesty, and Read More

10 Tips for Staying In Touch with Your Customers

Businesses of all sizes need to stay in touch with their customers while striking the delicate balance between “enough” and “too much.” Here are 10 tips to help you stay in touch with both current and future customers.   TRUST THE TRIED AND TRUE. Email is one of the biggest drivers of conversions for small businesses, which means your email contact list is one of your most valuable assets. But use it wisely. Too many businesses pepper Read More

10 Tips for Reimagining Your Customer Service

Providing friendly, efficient customer service is vital for any business, but are your customer service policies adequate? What are your customer service objectives? Here are 10 tips to help you improve your customers’ experience.   PRODUCE A PLAN AND OBJECTIVES. The best source of information is your customers themselves, which includes vendors, and employees. Seek their input about your customer service, what they expect, and how it Read More

10 Tips for Negotiating More Effectively

Negotiating is a reality for virtually every small business owner, whether that means negotiating a lease, terms of a sale, or a new employee’s wages or salary. While few people are ‘born salespeople,’ there are ways that non-salespeople can improve their negotiating skills. Here are 10 tips. BEGIN WITH THE END IN MIND. What is the ultimate goal of the negotiation from your perspective? Envision the best-case scenario and map out what you Read More

10 Tips for Maximizing Your Company’s Mobile Web Experience

More than three-quarters of American adults – 77 percent -- own smartphones and over half own tablets, according to the Pew Research Center, and an ever-increasing number of those consumers are using their devices to surf the web. According to Google, 67 percent of consumers are more likely to buy from a business if it has a mobile-friendly website. With that in mind, here are 10 tips if you’re ready to “go mobile.” BEGIN WITH THE BASICS. Read More

10 Tips for Crowdfunding Business Investments

Crowdfunding is a popular way to raise funds for projects and new products but you may not know that, since 2013, crowdfunding can also be used to raise money for businesses, thanks to a provision of the Jumpstart Our Business Startups Act, or JOBS Act. Here are 10 tips for using crowdfunding successfully. KNOW THE TWO TYPES OF CROWDFUNDING. Crowdfunding sites like IndieGoGo and Kickstarter used to be exclusively for raising donations through Read More

Video Marketing on Social Media

Have you ever noticed you spend more time on a website when there’s a video to click?  Adding video to your website or social media can significantly increase engagement. These basic steps can help grow your business with a low-cost marketing strategy that yields a high and measurable return. DECIDE IF YOU ARE COMFORTABLE MAKING YOUR OWN VIDEOS. The benefit of making your own videos is that you control the creative, branding, look, feel and Read More

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