NAVIGATION

Chairman’s Message

Chris Meissner

One of my priorities as 2018 Chair will be to work closely with Bruce Stenslie as the EDC-VC enhances communication and support for the growing network of organizations and programs that support our developing entrepreneurial community.

A 2006 poll by MasterCard of small business owners around the world indicated that the primary motivation for starting a business was financial security (70%). Perhaps, like me, you assumed the primary reason would have been to “be your own boss.” If so, you’re not wrong at least when referring to the U.S. where 67% of respondents cited this as their primary motivation. According to CBS News’ Mark Hendricks, this is because the U.S. is a place where “individual freedom is highly prized.”

However, entrepreneurs quickly learn that freedom to operate is only as flexible as the marketplace allows. Commercial success requires hard work, discipline and a commitment to excellence. Talents needed to survive and thrive are honed under pressure with long hours and often little pay. With success comes employees, more obligations, often less freedom, and bigger challenges. Conquering those challenges requires new skills and personal growth. Failure to do so may require hiring, or perhaps losing control to, a professional CEO.

Professional CEOs are distinct from entrepreneurs in that they don’t found companies, they are hired to run them. If you’re an entrepreneur that has survived the startup phase, it’s worth doing a personal assessment and ask if you think you have the skills that someone else would hire if they were looking for a CEO to run their company. Is your company as successful and growing as fast as it possibly could? If you’re uncertain, it’s time to do a skills gap analysis. The EDC-VC and SBA can help.

Economic Development Collaborative Ventura County

Economic-Development-Collaborative-Ventura-County

View Economic Development Collaborative-Ventura County PDF Report

EDC-VC delivers on-going technical assistance dedicated to entrepreneurs and early-stage firms participating in the region’s fast evolving co-working, acceleration and incubation environments and business launch competitions..

EDC-VC Welcomes 2018 Executive Board Leadership

Chris Meissner

Carmen Ramirez

Peter Zierhut

Chris Meissner, president and CEO, Meissner Filtration Products was installed as 2018 chair of the Economic Development Collaborative-Ventura County’s board of directors at the organization’s 21st Annual Meeting. He is joined on the executive board by Oxnard Mayor Pro Tem Carmen Ramirez as vice chair and Peter Zierhut of Haas Automation, Inc., who is continuing as secretary/treasurer.

“As an executive leading a well-established local company, Chris brings first-hand experience and in-depth knowledge concerning the challenges and opportunities existing in our local business economy. He has served on our board for 20 years and has worked tirelessly to provide opportunities for business growth and workforce development,” said Bruce Stenslie, EDC-VC’s president and CEO. “We’re excited that Carmen and Peter will share their talent, leadership and experience with our executive board as we continue to develop partnerships, programs and services to support Ventura County’s quality of life.”

A Southern California native, Meissner founded Meissner Filtration Products, Inc. in 1989. Located in Camarillo, the company develops, manufactures, supplies and services advanced microfiltration products and single-use systems worldwide, and has been a leader in the discovery, development and supply of enabling technologies essential to the drug manufacturing process.

An expert in his field, Meissner has received numerous awards, most recently, the Camarillo Chamber of Commerce’s Man of the Year for 2018. Other honors include Camarillo Waste Watch’s “Most Innovative Reuse/Recycling Program,” Start magazine’s 1997 and 2000 “Most Admired Manufacturers” and CSU Channel Islands Business and Technology Partnership selected Meissner as the 2015 recipient of the Community and Business Leader of the Year Award. A long-time resident of Camarillo, Meissner has been a member of the EDC-VC board since 1998, a member of St. John’s Seminary board since 2010 and a member of CSU Channel Islands Foundation board since 2015. He attended Santa Clara University in Northern California and graduated with a bachelor’s degree in mechanical engineering.

Ramírez was first elected to the Oxnard City Council in November 2010. She is currently serving her second term in office after being re-elected in November 2014. She was named Mayor Pro Tem in December 2012 and December 2016. Ramírez is a public interest lawyer who has served the Oxnard community since her graduation from the Loyola University School of Law in Los Angeles. Currently, she is a private practice attorney in the City of Oxnard focusing on consumer matters, Social Security disability cases and immigration. She serves on numerous committees for the City, including the VCAPCD, and Ventura County LAFCO, Southern California Association of Governments, and was appointed to the Commission on State Mandates by Governor Brown in 2012 and again in 2017.

For 16 years she was the executive director of Channel Counties Legal Services Association, then served as the coordinator of the Ventura Superior Court’s Self-Help Center in Oxnard’s La Colonia neighborhood for nine years. In 1998 she was President of the Ventura County Bar Association and was elected to the State Bar Board of Governors. She has been actively involved in local organizations, including serving as board president of the bilingual Ventura County theater company, Teatro de Las Américas, a member of the Community Board of St. John’s Regional Medical Center in Oxnard and a board member of the Ventura County Community Foundation (VCCF). She has been a resident of Ventura County since 1978, she has received the Ben E. Nordman Public Service Award of the Ventura County Bar Association, the El Concilio del Condado de Ventura Community Service Award.

An EDC-VC board member since 2012, Zierhut is a senior-level manager at Haas Automation, Inc., one of the world’s leading manufacturers of industrial machine tools, where his role is vice president of outside operations. Responsibilities include government and community relations as well as the Haas Technical Education Center (HTEC) network, comprising more than 2,000 educational institutions around the world that use Haas products for educational purposes. Zierhut’s career at Haas spans more than 34 years, with experience including management positions in manufacturing, sales, marketing and IT.

Zierhut volunteers at several organizations including member of the board of directors of the Gene Haas Foundation, the Workforce Development Board of Ventura County, the Museum of Ventura County and Workshops for Warriors, a nonprofit veteran-training facility in San Diego. Past volunteer positions include board chair of the Workforce Development Board of Ventura County and committee member of both the sales and service and government relations committees of the Association for Manufacturing Technology in McLean, Virginia.

EDC-VC is a private, nonprofit organization that serves as a business-to-government liaison to assist businesses in Ventura County by offering programs that enhance the economic vitality of the region. For more information about the Small Business Development Center and loan, manufacturing outreach and international trade programs, contact Bruce Stenslie at 805-384-1800 ext. 24, or bruce.stenslie@edc-vc.com. Or visit www.edc-vc.com.

 

Disaster EDD Unemployment Filing Deadline Extended to March 19, 2018

The Employment Development Department (EDD) has announced that workers, business owners and self-employed individuals who lost their jobs or had their work hours reduced as a result of the Southern California wildfires, floods and mudslides now have until March 19, 2018 to file for Disaster Unemployment Assistance (DUA). The previous deadline was February 20.
DUA applies to losses beginning the week of December 10, 2017. Workers can receive benefits of up to $450 a week for a maximum of 30 weeks. These unemployment insurance benefits are offered to victims of a disaster and available to individuals who meet one or more of the following criteria:
• Worked or were self-employed, or were scheduled to begin work or self employment, in the disaster area.
• Cannot reach work because of the disaster and can no longer work or perform services because of physical damage or destruction to the place of employment as a direct result of the disaster.
• Can establish that the work or self-employment they can no longer perform is their primary source of income.
• Cannot perform work or self-employment because of an injury as a direct result of the disaster.
• Became the head of their households because of a death caused by the disaster.
• Have applied for and used all regular unemployment benefits from any state, or do not qualify for the regular benefits, and remain unemployed as a direct result of the disasters.
To receive DUA benefits, all required documentation must be submitted within 21 days from the day the application is filed. Required documentation includes a Social Security number and a copy of the most recent federal income tax form or check stubs, or documentation to verify that the individuals were working or self-employed when the disaster struck. Documentation for the self-employed can be obtained from banks or government entities, or affidavits from individuals having knowledge of their business. The fastest and easiest way for new claimants to apply for DUA is to use EDD’s online application, “eApply4UI,” available in both English and Spanish. Claimants can also file for DUA by phone between 8 a.m. and 12 noon, Monday through Friday:
• English: 1-800-300-5616
• Spanish: 1-800-326-8937
• Chinese (Cantonese): 1-800-547-3506
• Chinese (Mandarin): 1-866-303-0706
• Vietnamese: 1-800-547-2058
For more information visit http://edc-vc.com/disaster-recovery-services/ or for assistance, contact EDC-VC SBDC Service Coordinator Alondra Gaytan at (805) 409-9159.

Be Local, See Local, Buy Local

 

Be Local, See Local, Buy Local

Healthy local businesses are essential to a healthy community. Here are some tips on how to help your business be more successful locally, be visible to your local community and help support other local businesses.

FIND LOCAL RESOURCES FAST!

Successful businesses need to know their community. Make sure you have a business license and have filled a fictitious name statement with the County. Then learn what you need to about your city, including chamber of commerce, local library, local loan opportunities, local business training, local tax and improvement incentives and selling to local government. Links to all those and more can be found here.

MAKE SURE YOU ARE FOUND LOCALLY – HAVE AN EFFECTIVE SIGN

Signs are meant to attract attention. The best signage is designed well enough to attract business, while at the same time is respectful of the environment in which it is meant to work. Click here for more ideas on how on-premise signs help small businesses tap into a hidden profit center.

HAVE A WEBSITE

All businesses need to have a website – even if you don’t sell online. It’s like having a telephone. Websites establish credibility, are essential for visibility and provides a system for customer feedback. Get Your Business Online provides a free website and domain name for a year plus training to help small businesses get online.

MAKE SURE LOCALS CAN FIND YOU ONLINE

Add your business listing to Google Places. Google Places is a free program that allows businesses to put their information online, including their location, photos and business hours. Businesses that participate in Google Places appear on Google searches at the top of the search engine results. You can also add your business listing to Bing to make sure customers can find the right information about your business.

Other ways to increase visibility online include adding your own business-related videos to YouTube. More than 25% of all online searches are on YouTube. Google owns YouTube, so if you post videos on YouTube, your Google rankings will probably improve. Don’t rush into it; click here for more tips on YouTube videos. It is also important to make sure your business is found on GPS systems. If you want to be found, your business must be on GPS products and software. There are three companies that provide services to GPS (Global positioning system) software and products: Reference USA, Navtek and Teleatlas. You can register your business with each of these for free.

ENCOURAGE ONLINE REVIEWS FROM LOCAL CUSTOMERS

Facebook and Google both offer ways your customers can provide insight to what they think of your business. Facebook has a LIKE program where you can add a button to your website or to your Facebook page so customers or website visitors can recommend your business to their friends. +1 is a program from Google that lets people support your business provided your business has a listing on Google Place.

You can also encourage customers to use Google Review and Yelp. People can easily share their opinion about your business using Google Review and Yelp. Your goal is to make sure there are lots of positive opinions on both systems. Anyone can add a Google Review to a business that participates in the Google Places program. Yelp is an independent review site where people can put negative or positive comments about a business.

Businesses with customer reviews generally post higher in the search engine results than businesses without customer reviews. So, it is important that you encourage your happy customers to give you good reviews – and that you respond to negative reviews with an explanation or indication that you have heard their concerns and are addressing them.

BUY LOCALLY

Research shows that for every $100 spent in local, independent stores, $68 returns to the community through taxes, payroll, and other expenditures. If you spend the same in national stores, $43 stays locally. If you spend the same on the Internet, $0 stays locally. But, where do you find local businesses? There are several options! Find certified businesses in your area via the state’s business certifying agency, look in the Yellow Pages to find local businesses, buy from chamber members, look at the Better Business Bureau, or find locally grown food at LocalHarvest.org.

For help with strengthening your local business and thinking more locally, contact the Economic Development Collaborative-Ventura County. Conveniently located in Camarillo, California, we’re here to help.

Source: edc-vc.com

Negotiating a Commercial Real Estate Lease

Negotiating a Commercial Real Estate Lease

As a business owner, negotiating sales terms, purchases and service contracts is part of your day-to-day life. But when it comes to securing retail space, an office lease or industrial workshop, you may not feel as confident in your negotiating skills. Here are some guidelines to help you navigate negotiations:

EDUCATE YOURSELF ON THE CURRENT MARKET VALUES FOR YOUR AREA. Research the average rates for the type of commercial space you need (retail, office or industrial) using websites such as CIMLS.com, CityFeet.com or LoopNet.com. A commercial real estate broker can also show you historical data for the region.

KNOW WHAT YOU NEED. Create a checklist of your needs regarding space, utilities, infrastructure, parking, storage, accessibility to major highways and more. Note which are “nice to have” and which are essential. Be sure to confirm what uses the property is permitted for and that there are no zoning regulations or laws that could adversely affect your business.

UNDERSTAND ALL OF YOUR COSTS. In addition to the cost per square foot, some leases may expect you to pay Common Area Maintenance (CAM) costs, property taxes, insurance, trash collection, repairs and utilities. Depending on the lease terms, you may be expected to pay some or all of these costs directly, pay them to the landlord or have them built into your rent. 

ENLIST THE HELP OF A PRO. While a real estate broker can offer a lot of useful information, remember they are working on commission. Get the terms in writing and review with an attorney experienced in commercial real estate who can fully explain the terms, advise you on the length of the lease, subleasing options, remodeling allowances and help you negotiate before you sign any contract.

For help negotiating a commercial real estate lease for your business, contact the Economic Development Collaborative-Ventura County. Conveniently located in Camarillo, California, we’re here to help.

Building A Business Plan

Building a Business Plan

The business plan process helps you think through all parts of your business, establish a solid foundation and puts you in a position for business growth. The parts of the business plan that you can’t do or are hard for you, are the areas where you need professional help. Here are some tips for creating a business plan for your business.

BUSINESS PLAN ESSENTIALS

There are three parts to a successful overall plan: strategic plan, business plan and operational plan. Business planning is similar to planning a vacation. The strategic plan determines where you are going to go, the time of year, and who you will go with. The business plan determines how you will get there, how much money to bring, and a basic idea of what you will be doing. Finally, the operational plan determines all the actions you will do once you are there.

With business planning you need to know the long term prosperity of your business and whether it is positioned correctly for the marketplace today and in the future. Don’t skip the steps. Research shows that strategic planning is the only form of planning that has a strong connection to financial performance. In other words, if your foundation isn’t solid, the rest of the business can’t thrive.

STRATEGIC PLANNING:

SCORE has developed a free online class for strategic planning that shows you how to create a mission, visions, goals, and strategy for your business. Once you have a strong foundation, you are ready for the business plan. There are many sources of help to create business plans – online classes (free and low-cost), low-cost classes through the SBDC and SCORE, books and software.

BUSINESS PLANNING:

Click here for free business plan tools. Make sure that your business plan clearly supports your strategic plan. If it doesn’t, go back and refine your business plan; it is like building a house and not attaching it to its foundation.

OPERATIONAL PLANNING:

Your operational plans are all the details you will need to do business: the forms you will need, the procedures, the sales process to follow and more. Get a binder with dividers and write notes as you think of things. Also, supplement your operational plans by reading books about business and talking with others. Make sure your operational plans reflect your business plan. Usually that means to make sure your operational plans (expenses and revenue) stay within budget – but it can also help you prioritize your time.

You need to revisit your strategic plan every year; your business plan every quarter; and your operational plan every week.

LENGTH OF YOUR BUSINESS PLAN

There is no determined length for a business plan. Really, a business plan needs to be whatever length is required to excite the financing source, prove that management truly understands the market, and detail the execution strategy. A business plan can range in size from 38 to 50 pages for a basic plan to as high as 80 to 100 pages for complex plans. Learn more from the SBA on its recommended business plans and length.

FINANCIAL CALCULATORS

There are a variety of financial calculators that can help you figure out where your business stands. From starting costs and payroll tax calculators to market size and target inventory stock level calculators you can figure out several factors to include in a business plan. 

DON’T FORGET THE TECHNOLOGY PLAN

SCORE has developed a series of videos to help businesses use technology to improve their business. Learn how to develop a technology plan for your business, create a successful website and use technology to improve cash flow.

For help with starting your business and developing a business plan, contact the Economic Development Collaborative-Ventura County. Conveniently located in Camarillo, California, we’re here to help.

Source: edc-vc.com

Toolkit: Business Continuity

Toolkit: Business Continuity

Being prepared is one of the best things you can do for your business. Statistics show that one in four businesses forced to close because of a disaster never reopen, but there are ways to prevent that. In developing a plan for how to stay open during a disaster, you insure a better rebuilding and recovery process. Outlined below are steps to developing a business continuity plan:

1) Know Your Risks

Knowing your risks will help you evaluate the extent of your business’s vulnerability:

  • Identify your threats (natural hazards, damage to infrastructure, etc.).
  • Rank the probability of threats – how likely is it to happen?
  • Rank the severity of threats – what would be the potential impact?
  • Look at the ranking – the highest are those you should plan for as soon as possible.

2) Know Your Operations and Employees:

Your ability to respond quickly to any type of business disruption could make the difference between continuity and closure. Think about the following:

  • What activities do you and your employees perform on a daily, weekly, monthly, and annual basis? What functions and processes are required to do them?
  • What is your main product / service and how do you produce it?
  • What are the things that could most likely impact your ability to do business?
  • What other functions and processes do you perform to run your business?
  • What are the consequence if the function cannot be performed? Can your business survive without one? More than one?
  • Do you have your employees contact information outside your location? Is that information current?

3) Know Your Key Customers, Contacts, Suppliers and Vendors:

Your key customers need to know that you can provide “business as usual” even if others around you are experiencing difficulties. Maintaining up-to-date contact information for your key customers, contacts, suppliers and vendors is critical.

  • Know the geographic location of your suppliers and vendors. If they are all in the same place as you, have alternates and back-ups (consider having these anyway).
  • Establish a notification list and procedures.
  • Identify how to communicate with customers after a disaster, such as calls, e-mails, social media, newspapers, etc.

4) Know Your Information Technology:

With information and information technology being vital for most businesses, they are just as vital in your plan.

  • Backup computer files, and when possible, keep hard copies of critical files offsite.
  • Maintain an up-to-date copy of computer and Internet login codes and passwords.
  • Request written estimates for rental or purchase of equipment with IT vendors.
  • If flooding is possible, elevate computer equipment stored on the floor.

5) Know Your Finances:

Preparing your business financially now is just as critical as knowing what to do when disaster strikes.

  • Have an emergency cash reserve fund.
  • Have credit available.
  • Identify financial obligations that must be paid.
  • Consider creating a policy regarding payroll during and after a disaster.

6) Know When to Update and Test Your Plan:

For your plan to be successful, it needs to be continually maintained, updated and tested.

  • Repeat the following process with regards to updating every six months:
    • Have employees review the plan.
    • Is anything out of date?
    • Is contact information current and verified?
    • Have your procedures or responsibilities changed?
  • Test your plan and conduct exercises with employees. Identify gaps in your plan and adjust as needed.

For more insight on disaster relief and how to prepare, contact the Economic Development Collaborative-Ventura County. Conveniently located in Camarillo, California, we’re here to help. And to download the interactive toolkit from IBHS, click the source link below.

Source: Institute for Business and Home Safety

Starting A Business – Evaluating Your Business Idea

Starting A Business – Evaluating Your Business Idea

There are many steps to becoming an entrepreneur. Before starting a business on your own there are several things you should consider. To begin with you should evaluate your business idea. Here are some tips to get you started. 

TAKE A SURVEY: DO YOU HAVE THE SKILLS AND PERSONALITY TO SUCCEED?

Successful entrepreneurs tend to share a set of common characteristics with other entrepreneurs. Typically those with the right mindset for starting up a business are hard workers, want financial success, are independent, willing to take risks and are determined. The Women’s Initiative for Self-Employment developed an Entrepreneurial Self-Assessment Survey that can help you decide if your personality melds with those of successful entrepreneurs.

DETERMINE IF YOUR BUSINESS IDEA IS FEASIBLE

Here are a few different ways to help you decide. The Montana SBDC created a Feasibility Analysis to help people decide if their business ideas are feasible. The analysis gives you some questions to explore and some pitfalls to avoid. 

WRITE A BUSINESS PLAN

A business plan is essential if you want a loan, are seeking investors, or just want to know whether your business will make money. Creating a business plan is one of the most important steps you will take because the plan serves as your road map for the early years of your business. You can create a business plan online using SBA’s free Business Plan Tool which provides you with a step-by-step guide to help you get started. For additional business plan resources, click here.

LOOK AT HOW CASH FLOW WORKS

Use a cash flow calculator to see how your cash flow will change if you have customers paying on credit, stock inventory, and raise or lower your prices. Why is this important? Monitoring your profit per sale isn’t good enough. Cash is more critical than profit. You need to make sure you collect money quickly and don’t have too much money tied up in unsold inventory. This cash flow calculator was developed by MarketingPlans.com. We like it because this tool contains valuable information that is not available from public or non-profit sources. If you need other financial calculators, click here.

BENCHMARK YOUR PLANS WITH SIZEUP

SizeUp is a free service to help business owners make more informed decisions. Traditionally, only large businesses have been able to afford access to advanced database services with competitive and industry data. SizeUp was developed to even the playing field – so that small businesses could have access to the same information.

You can use SizeUp to:

  • See how your financial projections compare to your local competitors’ actual revenues and costs
  • Find the best business location by locating your competitors, customers and suppliers
  • See whether your industry is growing and how many similar businesses have started and how many have closed in your area
  • See where your customers are, so you can target your marketing to specific areas.

SizeUp has 3 short videos showing how to use their service. Click here to go to the demonstration videos.

REMEMBER TO PLAN FOR TAXES

Handling taxes for the self-employed is challenging. When you were an employee, taxes were deducted before you received your paycheck. When you become self-employed, you must regularly calculate your business profits and save 35% to 40% of that for taxes. This is how taxes usually add up: social security self-employment tax, 15.2 %; federal income tax, usually between 15-25 %; and California income tax, 1-12.3%. When you create a business plan, you want to make sure that your projected profits are about 40% more than you need to live on. If you only look at the amount you need for daily living, you won’t have enough to pay taxes.

You can find out more about taxes by going to the Government Requirements topic in the Tools for Business.

For help with starting your business and evaluating your business idea, contact the Economic Development Collaborative-Ventura County. Conveniently located in Camarillo, California, we’re here to help.

Source: edc-vc.com

Business Interruption Insurance Can Be the Difference Between Survival and Shuttering

Business Interruption Insurance Can Be the Difference Between Survival and Shuttering

As many business owners from California to the Caribbean found out the hard way in 2017, business interruption insurance can be as vital to your business’s survival as fire and other hazard insurance. When a business has to close down, whether the cause is a fire in the building or a wide-spread disaster, cash flow ceases and the business may lose customers to competitors. However, many expenses continue. A business’s creditors will still expect payment on installment loans, and its vendors will still expect the business to meet its accounts payable obligations for the goods and services they have provided.

Business interruption insurance can be the difference between survival and permanent closure. Here are some tips:

HOW IT WORKS

Business interruption insurance covers the revenue the company would have earned, based on its financial records, had the disaster not occurred. The policy also covers operating expenses that continue even though business activities have come to a temporary halt.

Business interruption insurance compensates a business for lost income if a company has to vacate the premises due to disaster-related damage that is covered under its property insurance policy. Accordingly, business owners would be wise to insure their enterprises against other types of hazards. Those will vary depending on the area in which they are located.

LOCATION

Businesses in California or other areas prone to earthquakes should have earthquake insurance, while those located in coastal areas in the eastern and southern portion of the U.S. should consider hurricane insurance. Companies doing business in the nation’s heartland would do well to be sure their policies cover wind damage that might be caused by a tornado.

TIMING

Business owners should ensure the policy limits are sufficient to cover their company for more than a few days. After a major disaster, such as those seen in 2017, it can take weeks or months to get the business back on track.

 

AMOUNT OF INSURANCE

As with all insurance policies, the amount of the premium is related to the risk: the greater the risk, the higher the premium. For example, all other things being equal, premiums will likely be higher for a restaurant than a real estate agency, because the restaurant’s risk of fire is greater than for an office.

EXTRA EXPENSE INSURANCE

Another related type of coverage is “extra expense insurance.” Extra expense insurance reimburses a company for a reasonable sum of money that it spends, over and above normal operating expenses, to avoid having to shut down during the restoration period following a disaster or other mishap.

A real estate agency may be able to rent temporary office space in another location, forward its telephone lines, and continue operations with minimal down-time. Relocating a restaurant to temporary quarters would be considerably more expensive and time-consuming.

Insurance experts say that usually, extra expenses will be paid if they help to decrease business interruption costs. In some instances, extra expense insurance alone may provide sufficient coverage, without the purchase of business interruption insurance.

For help navigating business insurance in the New Year, contact the Economic Development Collaborative-Ventura County. Conveniently located in Camarillo, California, we’re here to help.

Source: Insurance Information Institute


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