Marijuana in the Workplace?

Marijuana in the workplace can send employers in circles. Marijuana has two groups: medical marijuana and recreational marijuana. Both are illegal for federal purposes, but many states have decriminalized one or both. Here’s what you need to know: Marijuana is much like alcohol. If it is legal in your state, people can use it on their own time, as long as it doesn't affect workplace performance. Like alcohol, the problem is that the effects Read More

Contracting Resources for Small Businesses

Often, small business owners want to pursue federal contracting opportunities, but don’t know where to begin to find available opportunities or how to represent their company to potential buyers. Here are seven key resources to help you compete for federal contracting opportunities. System for Award Management The first step to bidding on federal contracts is to get your business profile into the primary database that federal agencies use Read More

Small Business Development Center Adds New Advisor

  CAMARILLO, Calif. – The Small Business Development Center of Ventura and Santa Barbara Counties, which provides free one-on-one consulting to help strengthen the bottom lines of area companies, has added attorney Joyce Wallach as a new consultant to its roster of over 30 small business advisors. Wallach brings a broad base of business and corporate law experience to her new role as SBDC advisor, and will be available to assist Read More

EDC-VC Adds New SBDC Advisor

CAMARILLO, Calif. – The Economic Development Collaborative–Ventura County has added new consultant Rachel Horn to their team of 30-plus advisors, who all help to provide free one-on-one consulting to local businesses to help area companies strengthen and grow their bottom line. Horn specializes in brand positioning, marketing, advertising and content production. The advisor services are free-of-charge to local businesses through EDC-VC’s Small Read More

How to Choose the Best Location for Your Business

“Location, location, location” is the classic rule for real estate business success. It might sound easy enough, but choosing the right location for your business is one of the most challenging decisions for entrepreneurs to make. The most obvious is to open your business where your customers live. That said, here are several factors beyond the obvious to consider: Demographics are in the details. Know how your product will fit in with Read More

Create Your Marketing Plan

Developing a marketing plan is one of the best ways to stay on message and on budget to reach your potential customers. Follow these guidelines to create a plan that works for you. Target market Start by creating a detailed description of each type of buyer who uses your product or service; consider market size, demographics, unique traits and trends that relate to demand for your business. Competitive advantage Define what gives your Read More

Should You Buy or Lease Your Business’s Assets and Equipment?

Your business will need special assets and equipment to operate—knowing to buy and when to lease the assets you'll need will impact how well your business will succeed. Here are guidelines to help you determine which assets you need, how to pay for them and whether you should buy or lease. Know the assets and equipment you need There are three basic categories of business assets: tangible, intangible and intellectual property. The first Read More

Building Your Business Using Social Media

Social media has become a very important tool in today’s business environment. Once regarded as places where disgruntled customers blew off steam, social media is now the go-to source for product, service and business recommendations. Social media is a significant peer influencer. One source says 71 percent of consumers are likely to purchase an item based on social media referrals. Using social media to engage customers or to find and convert Read More

Small Business Development Centers Provide Expert Guidance for New Businesses

You’ve made the decision to start your own business. After all, you’re good at what you do, you enjoy doing it, and you’re tired of doing it for someone else. But where do you start? Your local Small Business Development Center, or SBDC. SBDCs have been around for 35 years. With nearly 1,000 locations across the country, each provides small businesses and entrepreneurs with access to the essential resources to start and grow their new Read More

Managing Irregular Cash Flow

One of the most difficult facets of being a small business is dealing with income that is highly variable. It is also one of the most stressful aspects of being an entrepreneur. The lack of regular paychecks makes it nearly impossible to predict cash flow and establish a budget. Even a surplus from a fruitful month can be quickly used up keeping the business afloat if the next month or months bring a dry spell. While entrepreneurs and small Read More

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